Analisis Strategi Pemasaran Dengan Metode Bussiness Model Canvas (BMC) Melalui Pendekatan Bauran Pemasaran 4P (Product, Promotion, Price, Place) Pada Produk Pisau Stainless (Studi Kasus: UD. HS. Suharto)

UD.HS. Suharto is an iron industry located in Hadipolo village, Jekulo sub-district, Kudus district. This stands area with 300 other craftsmen, recent months UD HS. received many complaints from consumers. The come products, prices, places, and promotions. So that consumers are more interested knife products industries. Disadvantages of did not make any improvements the which were still old-fashioned, production sites less strategic difficult to find, plus promotion was carried out only through word mout.
 Methods solve problems faced by Suharto, it necessary do a marketing strategy analysis Business Model Canvas (BMC) Marketing Mix approach refers results SWOT using IFE - EFE matrix so can evaluate relationship between external internal order increase sales.
 Based on analysis, there factors sales HS products. Suharto. proposed mix innovate product design methods, business locations, determine affordable prices according quality. Then be done based BMC expanding market segment, focusing housewives or people who work as cooks, paying attention quality goods produced, markets throughout Indonesia.
 Keywords: Strategy, Knives, (Product, Price, Place, Promotion), model canvas